If you want to add a fancy title to a slide, and you can't achieve the effect you want with regular text formatting, you can using WordArt. With WordArt, you can visually enhance text in ways that go far beyond changing a font or font size. But you don't have to be an artist to create stylized text, because WordArt now includes a gallery of awesome choices that stretch your words horizontally, vertically, or diagonally to shape them in fantastic ways.
Tip
For the best results, use WordArt to emphasize short phrases, such as Our Customers Come First, or a single word, such as Welcome.
You add stylized text to a slide by clicking the WordArt button in the Text group on the Insert tab. You then select a style from the WordArt gallery, enter your text, and apply any additional formatting from the Format contextual tab, shown earlier in the chapter.
In this exercise, you will add stylized text to a slide and then modify the appearance of the text.
1. | Display Slide 1. Then on the Insert tab, in the Text group, click the WordArt button.

The WordArt gallery opens, displaying a list of styles.

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2. | Click the last thumbnail in the third row ( Fill Accent 2, Double Outline Accent 2).
PowerPoint inserts a WordArt object in the slide with placeholder text formatted according to the style you selected.

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3. | With the placeholder text selected, type Organization 101.
The replacement text has the same style as the placeholder text.
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4. | Move and resize the WordArt object so its frame spans the middle of the top half of the slide.

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5. | On the Format contextual tab, in the WordArt Styles group, click the More button, and then in the WordArt Styles gallery, click the fourth thumbnail in the first row ( Fill White, Outline Accent 1).
More

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6. | In the WordArt Styles group, click the Text Fill arrow, and then under Standard Colors, click the first red color ( Dark Red).
Text Fill

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7. | In the WordArt Styles group, click the Text Outline arrow, and then under Theme Colors, click the last box in the first row ( Indigo, Accent 6).
Text Outline

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8. | In the WordArt Styles group, click the Text Effects button, point to Transform, and then under Warp, click the last thumbnail in the first row ( Triangle Down).
Text Effects

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9. | Click the Text Effects button again, point to Reflection, and then under Reflection Variations, click the second thumbnail in the second row (Half Reflection, 4 pt offset).
The reflections vary by the amount of reflection shown and the starting point below the text.
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10. | Drag the pale blue handle in the middle of the bottom of the frame down until the reflection sits just above the subtitle.
Tip
The handle does not move as you drag it, only after you release it.
The letters in the middle of the WordArt object stretch so that the triangle effect is more exaggerated.
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11. | Click an edge of the slide to release the selection and see the results.

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